Marketing + Advertising Tools
These resources are geared toward advertisers and marketers seeking research-based guidance on best practices for connecting with diverse communities. Find an in-depth white paper based on extensive consumer research, downloadable tip sheets, a slide deck for newsroom training, and more tools to facilitate thoughtful decision-making in crafting campaigns and forging authentic connections with diverse audience segments. For more context on specific terms, see the marketing glossary.
What The Data Says: DEI efforts are more relevant than ever … when done right
This 2024 white paper distills the findings of Vox Media’s research into consumer attitudes on DEI initiatives, particularly regarding marketers and advertisers.
Downloadable Resources
A series of key questions marketers should ask themselves as they incorporate DEI into their programs.
A 2024 look at the unique interests and preferences of various audience segments, to help craft thoughtful approaches.
Foundational actions for crafting inclusive, authentic campaigns. (Find a printable one-sheet on page 5.)
Editable sample passages, to practice applying Language, Please principles to your copy.
How L,P offerings can support marketing and comms pros through every stage of an RFP.